Who in this day and age would not know how an SMS text message works?
Surely, even people living in the provinces and small barrios, know how sending a simple message thru text makes a whole lot of difference when it comes to communication. In modern times, it isn’t surprising to see people of all ages, from our old grandparents to children as young as 4 or 5 years old to be holding a mobile phone and sending SMS messages to their loved ones.
SMS is more than just a way to send a text message to friends — it also allows us to receive updates and alerts, to keep track of our finances, to send an email, and so much more. Although there are various forms of communication available, including email, snail mail, messaging apps, social media such as Facebook, Instagram, and Twitter, and much more, many organizations are still choosing this simple but effective way to communicate.
So, why do most businesses still rely on SMS texting to communicate?
TEXT MESSAGING IS QUICK!
It takes an average person a few seconds to respond to a text message, as compared to responding to an email, which would take an average person to send a response in approximately 30 minutes to one hour. Texting gets a better and quicker response than any other form of communication. It is actually an effective marketing tactic because people pay attention to instant text messages.
In fact, research from Dynmark shows that 90% of people open their text messages within 3 seconds.
TEXT MESSAGING IS VERY ACCESSIBLE!
Let’s admit it, our mobile phones have become a staple device, and we always make sure these devices are within reach 24/7. We might even know somebody who has slept with their mobile phones beside them. Always ready to check the phone when there are notifications or alerts. Almost all mobile phones handsets today are SMS-enabled, which means everyone with phones can receive SMS text messages.
Ever heard of Real Estate SMS text blasting?
Well, basically, real estate SMS text blasting is when you send an SMS text message to multiple phone numbers using an automated messaging system. Text blasts are a simple and effective way for a person or organization to communicate a message quickly to a large quantity of cell phone users.
With real estate SMS text blasting, you can save time by simply selecting leads in your pipeline and sending them a specific message, at a scheduled time, directly to their cell phone.
It’s as easy as 1-2-3!!
Would you like to know how to generate leads by doing real estate SMS text blasting?
Fret not, because in this article, we are going to review 5 ways to use SMS text blasting to generate leads in your real estate business. With this knowledge, you are already on your way to improving your marketing campaign.
Let’s get started!
- INTEGRATE CRM WITH SMS TEXT BLASTING!
Real Estate SMS text blasting is a great way to generate leads, and if coupled with the best CRM, which will help in sending personalized text blasts, your business will surely grow.
When you integrate the best CRM with text blasting, you get full control of real estate templates. You can create your own or edit pre-designed real estate SMS templates, and then use them in sending text blasts. With CRM, you can monitor and track all your sent items and keep your clients updated in 1 place. Sending personalized text blasts will aid in building good relationships with your clients.
Are you looking for the best real estate CRM in the Philippines, which will assist you with your SMS text blasting needs?
Look no further… check out Prosperna app to help you generate and nurture leads for your real estate business.
- OPT IN TEXT MESSAGING!
This is basically a “permission-based” activity. Potential clients have to give their permission for you to send them SMS text messages for marketing. The clients who subscribe to this service are willing and generally interested in receiving your business marketing messages.
For opt-in text messaging, you must include clear instructions on how clients can opt-out of your SMS text blast service and unsubscribe at any time. You should let your clients know the different codes or keywords to use when subscribed to this service. Inform your clients the maximum number of messages that they will receive from your real estate business. Just make sure the client understands fully how opt-in text messaging works.
- K.I.S.S. (Keep It Short and Simple)!
The next step, after putting out your SMS campaign to people, is to create a text blast to send out to your customers.
Keep this in mind:
Make it easy and simple.
The simplicity of text messaging is one of the reasons why customers prefer this form of communication.
- OFFER A CLEAR CALL-TO-ACTION!
Business text messages should be on point and fast, so if customers ask for help, you’d better offer a solution with an action that customers can take. SMS text blasting restricts you in using only a limited number of characters, so you obviously have to be clear and exact with your solutions. You need to be clear on what action you’re suggesting to the recipient and be able to respond to leads immediately, otherwise, they might take their business elsewhere. Time is of the essence, so act on things as fast as possible to get good results and to make sure you don’t lose your prospects/ possible leads. Follow-up is also key to maintaining good customer relationships.
- SMS AS A SUPPORT TO OTHER CHANNELS
How does SMS supporting other channels help in generating leads?
Well, SMS text blasting can work to highlight and compliment your email and phone call campaigns. When customers receive an SMS message after receiving an email and/or a phone call, it’s more likely for the email to be opened right away.
You can also use SMS to show off your website or social media channels.
You can use real estate SMS text blasting as a means to notify customers about your emails, your website, and other social media platforms. What’s important is that customers know where to find you when they need you, using SMS as a support to other channels.
If you want to sell faster, smarter and build better relationships by sending personalized Real Estate SMS text blasts in 3 clicks…check out the Prosperna app and see how we can help you sell real estate smarter and faster. We’re the only real estate CRM designed and priced specifically for the Philippines. Book a FREE DEMO today
Dennis Velasco
Technology Evangelist super passionate about helping the industries of eCommerce, SMEs and real estate in the Philippines reach new levels of success.