With around 1 billion active users on Instagram, it’s no secret that it has become one of the most popular social media platforms that are being used as a sales and marketing channel. It is no wonder that real estate professionals use Instagram to connect with people and to get Philippine real estate leads.

Here are 4 simple ways to achieve an Instagram account that would generate real estate leads:

1. Create an Instagram profile that compels people to connect with you.What does your Instagram profile say about you? What message are you conveying with your profile? Are you projecting what you want people to see?Aside from your Instagram gallery, your profile is most important in setting a good first impression from your followers. If you want people to start connecting with you, you must create a profile that is inviting and engaging.How can you improve your profile to make it compelling to Instagram users?Well, first things first, you have to start with your username. You can simply choose your name or however you want people to remember you by. If you are creating a profile on behalf of a real estate company, you can just use the name of the company, instead.

   For your profile photo, choose an image that screams professional, yet fun. You are representing your real estate business, so you would want to keep it professional. But, don’t just use a headshot that is too formal and stiff-looking. You would want to project an image that looks genuine and approachable.

   As for your bio, you must give a quick, but impressive introduction of who you are and your brand. Your bio should briefly describe what you are interested in, and that is mainly about real estate. There is also a space in your profile where you can add a website link. This is the perfect place to promote your own professional website.

   Do you want Instagram users to follow your account? Well then, make sure to set your account to Public. Your account needs to be set to Public, especially for business purposes.

2. Create content and share real pictures or videos of properties.What do you post about in your Instagram account? Are your posts relevant to your real estate business?As a real estate agent, posting about your property listings is essential to advertise to your followers and clients what you are offering. However, content on listings is not the only thing you can post about. Use your Instagram as an avenue to educate your followers and/or potential clients by posting useful information related to real estate. You can post about infographics on what people are searching for in a property.Sharing pictures that you took of the neighborhood, and walkthrough videos of the property might be much more effective than professional pictures and videos. It can help the potential buyer to get a better idea of how it feels to live in that property, and it can have an impact on their decision-making process. Make the quality of the photos and videos high, but also make sure to keep it as real as possible with the content that you share in your Instagram.

   Don’t just focus on images, you can use different content types. You can also play around with different formats such as video content and Instagram Stories.

   Be creative and keep your followers and/or potential clients interested. Post content with your clients in mind!

   Show your personality and build a connection with your followers.

   Buying a real estate property is such a commitment for most people and one of your jobs as a real estate agent is to build trust among your followers and potential clients. One way you can achieve that is by sharing content that shows your personality and the values that you stand up for in life. An example would be posting quotes that you live by. This would let your followers and potential clients to somehow get to know your personality, and this would, hopefully, let you connect more with them. You can post the content on your IG or you can use Instagram Stories – either way, you would be letting your followers have a glimpse of your day-to-day life.

3. Show your personality and build a connection with your followers.Buying a real estate property is such a commitment for most people and one of your jobs as a real estate agent is to build trust among your followers and potential clients. One way you can achieve that is by sharing content that shows your personality and the values that you stand up for in life. An example would be posting quotes that you live by. This would let your followers and potential clients to somehow get to know your personality, and this would, hopefully, let you connect more with them. You can post the content on your IG or you can use Instagram Stories – either way, you would be letting your followers have a glimpse of your day-to-day life.
4. Add hashtags on your photos or videos.Use relevant hashtags and add a location on your Instagram post. Hashtags are really huge on Instagram. Users, specifically real estate buyers and sellers can find new accounts to follow through hashtags, and can also browse content from anyone they don’t follow. Using a lot of random hashtags on your posts will gain you many likes and comments, but it does not guarantee that your post will gain attention from potential buyers or sellers. You must carefully select a list of 5 to 20 relevant hashtags. Never forget to tag the location of the property in your post, because it usually generates way more engagement. Plus, JumperMedia says that using at least one (1) hashtag can increase your engagement up to 12.6%.

It is also very helpful to have a social media strategy. Know your business goals and what you want to achieve in setting up an Instagram account. Make the most of it and start collecting Philippine real estate leads.

Prosperna is the ONLY community and online sales productivity platform whose goal is to help real estate professionals in the Philippines reach their full potential. To know more of how we can help your real estate business, request for a FREE DEMO.

Dennis Velasco

Technology Evangelist super passionate about helping the industries of eCommerce, SMEs and real estate in the Philippines reach new levels of success.