Are you an aspiring real estate broker or agent, or already in the real estate business? Is keeping track of people or contacts, organizing data, and managing leads proving to be quite a challenge? Do you wish to manage your business efficiently?

Don’t stress it!

There is a viable solution to your real estate woes, and that, ladies and gentlemen, is CRM or customer relationship management.

Let’s get to know more about real estate CRM and how it benefits real estate brokers and agents.

What is Real Estate CRM?

CRM, basically, stands for customer relationship management. It is a contact and communication tool. A CRM software allows real estate agents to manage customer relationships, including clients who are in the process of buying or selling a property, past clients who used the brokerage to buy or sell their home, and potential clients who have specified their interest in purchasing or selling a home, but are not yet ready to make a move.

CRM is designed to allow you to manage real estate leads, track campaigns for lead generation, manage and organize contacts, manage your calendar, track your sales pipeline, and send emails or text blasts automatically. CRM software systems help real estate agents to manage their businesses with ease and with minimal wasted time.

Now, who would want to lighten their loads while still producing results?

Every real estate broker and agent, for sure!!

What benefits would real estate professionals enjoy if they integrate real estate CRM to their business?

Please read on and learn about some of these benefits!

1. A real estate CRM consolidates and organizes information in one place.

You can combine data and information from all your lead generation sources in one place for easy access. With real estate CRM, agents can stay organized, find properties and effectively communicate with clients. Contacts can easily be collected and stored systematically. You can access information on your desktop computer, laptop, tablet, or any mobile device, any time of the day.

2. Real estate CRM allows you to make quick responses.

Although one might think that auto-responses are somehow impersonal, many real estate CRM software systems already include customizable auto-response messages, which allows you to send quick responses to clients.

Immediately responding to messages, and doing it as soon as possible, is a key factor in starting and cultivating customer relationship.

3. Real estate CRM allows you to manage leads.

Real estate CRM allows you to promptly communicate with potential clients. This is very helpful especially when having multiple leads at a time. It allows you to keep track of potential clients who are looking to buy a new home or property in the future. CRM also makes it easier to communicate and keep in touch with past clients to generate referrals, which allows real estate agents to expand their conversions

4. Real estate CRM helps automate many tasks.

Real estate agents won’t need to allot as much time to do tedious administrative tasks since they can automate many tasks within the real estate CRM. The time that agents are required to do certain tasks, can be used to perform other valuable tasks such as meeting clients/leads, or showing them properties.

Time is very much precious, especially in the business world. You would want to utilize your time to do other important tasks. CRM saves you time and reminds you of your tasks as an agent. Real estate CRMs are quite good at remembering dates and keeping up with the schedule. No need to take notes of what tasks to accomplish. CRM handles all this. It is like having your own intelligent assistant.

Just like Siri on your Apple devices, real estate CRM — your very own personal assistant for your real estate business — offers faster and easier ways to get things done.

5. Real estate CRM allows instant feedback.

Feedback is important because it can help to determine what’s working for the business and what to improve on. A real estate CRM allows agents to see data about email open rates, which listings clients are looking at, click-through rates on links, and other helpful information.

Pay particular attention to the things that work, and pay no heed to things that don’t. With real estate CRM, you will be able to what works rather than resorting to.

To summarize, using good real estate CRM, or customer relationship management software, will help you manage, attract, and nurture clients. A real estate CRM has its benefits for real estate professionals, such as: it organizes data in one place, it allows you to make immediate responses and to manage leads, it automates so many tasks, and allows instant feedback for improvement.

It is widely known that real estate is a business which is built on relationships. If you have the right structure or system to help you manage customer relationships, then you are on the right track in enhancing your real estate business while maximizing your time.

Prosperna is the first and only resource designed to guide and help real estate professionals in the Philippines go beyond their full potential. To learn more about Prosperna CRM, request for a Free DEMO.

Technology Evangelist super passionate about helping the industries of eCommerce, SMEs and real estate in the Philippines reach new levels of success.