EMAIL TEMPLATE #1

Situation: Reconnecting with someone you met at an event.
Goal: Add them to your network of connections.

SUBJECT: Thanks for the company!

Hey < INSERT FIRST NAME >,

Pleased to make your acquaintance!

I appreciate the time you spent with me last week at the .

Through you, I’ve learned a lot about the different experiences of a true professional.

I’m interested to know more about what you do, so if it’s alright with you, let’s meetup for coffee near you.

Does < INSERT DATE AND TIME > sound good?

I hope to hear from you soon.

Regards,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #2

Situation: Offering assistance to a property finder, through a listing website; or inquiry.
Goal: Secure an appointment

SUBJECT: Let’s save YOUR TIME!

Hi < INSERT FIRST NAME >,

How would you like to save yourself hours of browsing online for listings?

While most of our clients know what they look for in a property, usually the sellers are not very effective in marketing their properties. They can become difficult to find, so let us help you.

All you have to do is spend a few minutes with us and we’ll do all the hard work FOR YOU.

We can send you the calendar invite for < INSERT DATE AND TIME >.

Let me know if that sounds good to you.

Best wishes,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #3

Situation: The buyer is looking at a property where you also happen to be selling
Goal: Have them agree to your meeting

SUBJECT: Your Dream Home… but MORE AFFORDABLE!

Hey < INSERT FIRST NAME >,

How’s your search for the dream home going?

I saw that you’re looking into buying a property in , but before you make up your mind, I found another house that may interest you.

It’s got everything that you’re looking for; all for a fraction of the price of the property at < INSERT LOCATION >.

If you’re interested to know why and how, I can discuss more over the phone.

I can set an appointment on < INSERT DATE & TIME >; or whenever you’re available.

Looking forward to your response!

Regards,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #4

Situation: A former client/prospect who recently finished a transaction with you or declined your services.
Goal: Ask for a referral or introduction to another potential prospect.

SUBJECT: Psst… I need your help!

Hi < INSERT FIRST NAME >,

Thank you for your time with us.

Before we part ways, we’re hoping to ask you for a favor.

Perhaps, there’s somebody you know who may need our help in finding a home or investment.

It would be our pleasure to offer assistance.

Take care and hope to hear from you again!

Sincerely,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #5

Situation: Contacting a referral or introduction
Goal: Establish connection

SUBJECT: Hi, < INSERT CONTACT NAME > told me about you

Hello < INSERT FIRST NAME >,

How are you doing?

Your friend < INSERT CONTACT NAME > told me that you need help in looking for a home.

I thought the opportunity was perfect because I specialize in houses located within < INSERT LOCATION >.

If you want, I can help you speed up the property search over an online meeting.

I can send you a calendar invite for < INSERT DATE AND TIME >.

What do you think?

Talk soon,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #6

Situation: Response to an inquiry, comment/message on social media or your website
Goal: Setup an appointment

SUBJECT: You asked about < INSERT PROPERTY NAME >…

Hi < INSERT FIRST NAME >,

Thank you so much for your inquiry!

We’re always happy to help people in finding the best property for their needs.

I’d love to explain everything into one email, but I’m sure you’d prefer to see rather than read about it.

Why don’t we set a meeting on < INSERT DATE AND TIME >, whichever works best for you.

Let me know soon!

Sincerely,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #7

Situation: Follow-up for when you seem forgotten by a lead with an inquiry
Goal: Seek their attention to respond

SUBJECT: Yoohoo! Are you still there?

Hey < INSERT FIRST NAME >,

It’s been a while. How’s it going?

Have you found the answer to < INSERT INQUIRY > already?

If so, great! If not, we’re still here to help you out.

We can always set a meeting, say < INSERT DATE AND TIME >?

Let me know if you’re still up for it.

All the best,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #8

Situation: Someone who interacted with you on social media or website, but not necessarily looking for a property.
Goal: Get their response or a referral

SUBJECT: If you aren’t already…

Hi < INSERT FIRST NAME >,

How have you been?

I saw your comment online the other day about investment, and I thought I’d share these supporting facts with what you said about real estate:

• Insert Resource 1 (with link)
• Insert Resource 2 (with link)
• Insert Resource 3 (with link)

Those are just a few points, but do you agree with me?

Let me know your thoughts on the matter and if you think that you or someone you know needs this in the near future.

Best regards,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #9

Situation: Prospects are responsive to one of your online posts
Goal: Interact with you to talk more

SUBJECT: So… you think < INSERT TOPIC > is great?

Hi < INSERT FIRST NAME >,

How’s it going?

I saw your reaction on our post < INSERT HYPERLINK > and I wanted to hear more of your thoughts on the matter.

Here’s another post related to it, that we think will interest you:

• TITLE < INSERT HYPERLINK >

Is it also wow-worthy?

Excited to hear from you.

Cheers,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888

EMAIL TEMPLATE #10

Situation: Interested but younger audience (tend to prefer media over text content)
Goal: Get them to view or watch your content and respond

SUBJECT: Have you seen this?

Hey < INSERT FIRST NAME >,

What’s good?

We saw that you enjoyed our video on < INSERT HYPERLINK >, and we think this will really peak your interest:

• VIDEO < INSERT LINK >

Let me know what you think, you can even share it with your friends, if you’d like.

Hope to hear from you soon!

Regards,
< INSERT YOUR NAME >
< INSERT YOUR COMPANY NAME >
youremail@gmail.com
8888 888 8888